Privacy Policy

ShareBuilder Advisors is committed to your privacy. Our goal is to maintain your trust and confidence when handling the personal and financial information for you, your company and your employees.


This privacy policy describes what information ShareBuilder Advisors, LLC (or “ShareBuilder”) collects in offering and providing the ShareBuilder 401k services or any other services ShareBuilder Advisors may offer and how we use that information. We classify data into three categories, “Contact Information”, “Personal Nonpublic Information” and “Confidential Business Information.”

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    “Contact Information” refers to data including your name, address, telephone number, and email address.

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    “Personal Nonpublic Information” refers to personally identifiable information about you and transactions in your account. This can include items like your social security number, account numbers, and information about assets, accounts, transactions and tax status.

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    “Confidential Business Information” refers to similarly sensitive information collected by ShareBuilder, but which is owned by any business entity you may be acting on behalf of to consider or to purchase and implement a ShareBuilder 401k or other retirement plan services.

Scope of Policy

This privacy policy applies only to information we collect at this website, except as described below. ShareBuilder offers the ShareBuilder 401k services together with one or more other companies that serve as Third-Party Administrators to help administer your 401(k) plan. Anytime you are linked from this website to a Third-Party Administrator’s website, for example to assess, create, enroll in or manage a ShareBuilder 401k plan or account, you are subject to the Third-Party Administrator’s privacy policy, as posted on their website.

What Information Do We Collect and How Do We Use It?

To provide 401(k) financial services to you, we will ask you to provide Contact Information, Personal Nonpublic Information, and/or Confidential Business Information about you or your company. We will obtain this information from applications or other forms you complete, your transactions with us, correspondence between you and ShareBuilder and, in some cases, consumer reporting agencies, demographic marketing companies and third parties with whom we jointly market financial products and services. We collect and record information about usage of our websites to better serve our users and enhance the products and services we provide.

When you request information about ShareBuilder 401k services, we will use your information to provide you with the requested ShareBuilder 401k materials, to follow-up with you from time to time via email, mail or telephone, and to provide you with additional information describing and promoting the ShareBuilder 401k. Any email we send to you will contain clear instructions for opting out of future communications offering ShareBuilder services. Additionally, ShareBuilder may use your information to provide certain aspects of the ShareBuilder 401k services, to better understand how the ShareBuilder 401k services are being used and to enhance the provision of such services.

With Whom Do We Share Information?

ShareBuilder will not give, sell or rent your information to any non-affiliated third party to use for purpose of marketing the third party’s goods or services, unless you have authorized us to do so. ShareBuilder may share your information with third parties that serve as Third-Party Administrators for our ShareBuilder 401k or other retirement plan services and other third parties that perform services for us, such as outside vendors who provide online marketing services or who assist us in sending communications. We also may share your information with third parties to operate or manage our business, or as permitted by law (such as when required legal process or in connection with the sale of our assets). All such third parties are prohibited from using, selling, or renting such information for their own purposes or benefit and are required to protect such information from unauthorized use and disclosure. Information collected by the Third-Party Administrator managing your 401(k) plan is governed by its privacy policy, as posted on its website.

How Does ShareBuilder Use Cookies?

“Cookies” are elements of data that a website can send to your browser and store on your computer. Our cookies do not collect or contain personal information about you or compromise the confidentiality of your personal information.

Our system automatically gathers information about the areas you visit on our sites and about the links you may select from within our site to other areas of the Internet. We use such information in the aggregate to understand how our users as a group use the services and resources provided on our sites. This way we know which site areas are favorites of our users, which areas may need improvement, and what technologies are being used so that we may continually improve our sites. We may link such usage information to Contact Information or Personal Nonpublic Information to securely verify your identity, to personalize aspects of your experience on our websites and to better understand which information or services are of greater value to our customers.

We may share aggregated statistical information with our partners, suppliers and other third-parties, but we will not share any individual names, personal navigation or other personal information.

We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and tags to measure advertising effectiveness. Any information that these third-parties collect via cookies and tags is completely anonymous.

You can choose whether to accept cookies by changing your browser settings. You can reset your browser to refuse all cookies or allow your browser to show you when a cookie is being sent. You can also erase cookies already stored on your computer. If you choose not to accept these cookies or if you erase them, your experience at our site and other websites may be diminished and some features may not work as intended. For more information on working with cookies, you should consult the User Manual, FAQ or Help function of your specific browser and operating system software.

While you are browsing our websites, you might be directed to websites operated by third parties. These other websites may send their own cookies to you and collect data or solicit personal information. We do not control and are not responsible for what third parties do on their separate websites, or how they handle information about you.

ShareBuilder also uses web analytics services to provide additional tracking and analysis of website browsing and usage of our websites in order to better understand how our customers and other website visitors use our websites and the services we offer. ShareBuilder does not allow the web analytics providers to capture or transmit any transactional information, banking information, credit card information or other personal financial information. The data collected does include your email address and a unique customer identifier that ShareBuilder (not the web analytics providers) can use to associate data collected with the individual customers. We use this data to continually improve our websites and the services we offer, and also to help us deliver the most relevant products and services to our customers.


ShareBuilder takes the security of information very seriously and has established security standards and procedures to prevent unauthorized access to customer information. We use industry standard means such as physical, electronic and procedure safeguards, including data encryption and secure socket layer technology. We update and test our technology regularly to maintain and improve the protection of our customers’ information. We restrict access to personal information to employees and service providers for legitimate business purposes to assist in providing services to you. Employees who violate our privacy policy are subject to termination.


This privacy policy applies only to information that is personally identifiable, and we reserve the right to use and disclose all other information in our discretion. We may make changes, deletions or additions (“Modifications”) to this privacy policy and apply them to information previously collected. You agree that we can send you notice of Modifications to this privacy policy by email to the last address you have provided us.