The Truth on 401(k)s

Debunking the 7 Myths Holding Small Businesses Back

From headcount requirements and pricing to employee needs and tax benefits, here’s the truth about the seven common 401(k) myths to help you make the right decision for your business.

  • Truth: Any-sized businesses can have a 401(k) plan, even the self-employed.

    55% of small business owners who don’t have a 401(k) plan think their business is too small.* No business is too small to have a 401(k) plan. Companies of all sizes, from the self-employed to businesses of thousands of employees, use 401(k) plans to get ready for retirement. All that’s needed is the desire to set up a plan.

  • Truth: You can have a 401(k) plan without matching – it is completely optional.

    28% of small business owners without a 401(k) plan say they don't have one because they can't afford to offer a company match.* This is another myth. Some companies provide no match, some manage costs and leverage as an employee retention tool via vesting schedules, some only provide a profit share when they have a good year, and some choose an immediately-vested match. Just know there are a lot of options and you can do whatever is right for your business. Learn more about a Safe Harbor 401(k) and benefits of a match.

    Tax and Cost Management Tip

    Giving your employees a 401(k) contribution, be it a match, profit share or other, is most always tax deductible for your business, and businesses with 1-100 employees qualify for tax credits too. These tax credits and deduction helps keep 401(k) costs low so that it is more affordable and provides added incentive to help you and your employees save for retirement. Matching is often more of a cash flow decision versus an affordability issue when this is taken into account. Your tax advisor can help you sort out what works best.

  • Truth: Great, low-cost plans for small businesses do exist.


    Out-of-pocket costs are low.

    The truth is that it doesn't have to be costly for a small business to have a 401(k) plan. There are now providers that offer affordable and low-cost plans for any size business. It's typical to pay a one-time setup charge and an ongoing monthly price for administration and support. For the self-employed, this is pretty minimal. For a business with 1 to 10 employees, a price of less than $100 or so per month might be expected. And, if you start your first 401(k) plan and have 1 to 100 employees, you can qualify for up to a $5,000 tax credit for each of the first three years of your plan. That's up to $15,000 over the first three years to offset setup and administration charges for the maintenance of your plan. In addition, you can receive tax credits to help cover the cost of any employer match as well. Any costs not covered by the credits are tax deductible for the business ongoing as well. Please consult your tax advisor.


    Most important, keep investment expenses less than 1%.

    While this cost won't directly hit your business, it will hit your 401(k) savings. The biggest cost to keep a focus on is the investment expenses paid by your employees that participate in the plan. 20% of small business owners believe that 10% or more is a fair amount to pay in 401(k) investment expenses, and another 51% don’t know what a fair percentage is.*

    In actuality you should keep these expenses under 1%. Paying even 1% more in expenses can cost you hundreds of thousands of dollars in retirement savings over a 40-year career. Every dollar you and your employees spend in expenses is one less dollar invested in the markets for tomorrow.

    Fund expenses (which can include 12b-1 charges), investment management, recordkeeping and custodial services often comprise the investment expenses. Sum these up if you are comparing providers. For example, ShareBuilder 401k investment expenses are less than 1% on average and lower as your plan grows in asset value past defined milestones that include amount of assets and number of employees. If assets dip below a milestone expenses could increase.

  • Truth: Contributing the max to your 401(k) account could drop you a tax bracket!

    Not only are there personal tax savings for owners and employees, but there are also tax credits and deductions available for the business.

    Personal Tax Benefits

    19% of small business owners have a 401(k) plan because they wanted a tax break on their personal income.* And tax break they got, and will get again and will continue getting. In {{currentYear}}, business owners with employees can contribute up to {{contributionLimit401k}} tax-deferred into their company's 401(k) plan ({{contributionLimit50Plus}} if you are age 50 or over). With a match, high earning employees may be able to put away {{soloKAnnualLimit}} per year ({{soloKAnnualLimit50Plus}} if 50 years of age or more). Dropping a tax bracket is a tremendous benefit. The following chart illustrates how {{currentYear}} lRS contribution limits for 401(k) plans are significantly higher compared to traditional IRAs:

    401(k) vs. IRA Contribution Limits

    {{currentYear}} Limits 401(k) IRA
    Contribution Limit {{contributionLimit401k}} {{iraContributionLimit}}
    Catch-Up Contribution Limit $7,500 $1,000
    Roth Income Limit None {{minRothIncomeLimitSingle}}1
    Annual Defined Contribution Limit {{soloKAnnualLimit}} N/A

    1 In {{currentYear}}, the contribution begins to decrease at {{minRothIncomeLimitSingle}} for single individuals, hitting $0 at {{maxRothIncomeLimitSingle}}. For those filing jointly the contribution limit begins to decrease at {{minRothIncomeLimitJoint}}, hitting $0 at {{maxRothIncomeLimitJoint}}. And there are other ways to manage personal taxes with a 401(k). The Roth 401(k) feature enables owners and employees to contribute some, all or none after-tax to the Roth 401(k) and these contributions, earnings and all are never taxed again when withdrawn in retirement.


    Business Tax Benefits

    As mentioned in Myth #3, there's a $5,000 tax credit for a first time 401(k) plan buyer with less than 100 employees. There are also tax credits and tax deductions for employer contributions and plan administration, available to the business, which helps keep overhead costs in check.

  • Truth: You can offload investment responsibilities and risks to save you time, money and energy.

    There is no need to be or become an investment expert. The truth is that you don't have to spend a lot of time making complicated and sometimes risky investment decisions when managing your 401(k) plan fund roster. Rather, providers like ShareBuilder 401k have an investment committee of financial experts that monitor and manage the investment roster from which you and your employees select. This helps ensure a high-quality**, retirement appropriate fund menu for your company in line with regulations.

    Choosing a 401(k) plan that is overseen by an investment advisor – an ERISA 3(38) financial advisor to be exact – transfers the investment management duties, responsibilities, risk, and work off of you and to the plan provider. Many providers don't offer this service, so choose one that does.

  • Truth: Employees are interested and want a 401(k).

    72% of Americans have a favorable impression of 401(k) plans.1 In addition, 45% of small business owners started a 401(k) plan to attract and retain employees and 10% because employees demanded it. And 91% said a 401(k) is important in attracting and retaining employees.* Most of your employees and future employees truly do view their company's 401(k) plan as an important vehicle for saving for retirement.

    1 ICI Research Report, January 2023, “Americans Views on Defined Contribution Plan Saving, 2022”

  • Truth: Some providers make it simple for you to start and manage a 401(k) plan online and have experts to help you all along the way.

    23% of small business owners don't have a 401(k) plan because of concerns about complexity, responsibilities, and time.* The truth is that some 401(k) providers make it simple. For example, starting a ShareBuilder 401k plan can be done online or via your mobile phone over lunch, and managing it only takes minutes each payroll plus a one-time year-end online filing process. Plus you have experts available to help you and your employees when you need them.

There You Have It

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Any size business can have a plan.
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There is no requirement to match.
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There are meaningful tax advantages.
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Employees value retirement benefits.
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401(k) plans can be low-cost and simple to manage including the investment management.

Now is a great time to get started. No matter how simple or complex your retirement needs are, it pays to know the truth about what 401(k) plans can do for you. Learn how affordable ShareBuilder 401k plans are in just a few minutes with a no obligation pricing quote or speak to one of our 401(k) experts: 800•431•7934 x1.

ShareBuilder 401k does not offer tax or legal advice. Consult with your tax or legal advisor before engaging in specific strategies.

* ShareBuilder 401k Small Business Retirement Index, ShareBuilder Advisors, April 2024. The ShareBuilder 401k Survey was conducted by Wakefield Research among 500 U.S. business owners of companies with 1 to 50 employees.

** High-quality Funds: The ShareBuilder Advisors Investment Committee conducts an annual review of the funds offered as ShareBuilder 401k investment options. The review includes multiple variables including length of time since inception, asset level, historic performance over one to ten years, expense ratios, and how the funds compare to their benchmark index. Each fund is monitored, and changes are made to the fund lineup as needed to align the investment options to the Investment Committee’s investment policy.